Starring at a major tournament can boost a players profile, leading to big-money transfers and new sponsorship deals. So who were the big winners and losers from Euro 2016 off the pitch? With help from Brandtix, we have combed social media for mentions of all players involved at the tournament and kept tabs on whether fan comments were positive or negative. By also tracking increases or decreases in total follower numbers, you get an idea of who is on the rise and who is not.To give one example, when Joe Hart allowed Iceland forward Kolbeinn Sigthorssons tame shot to squirm into the net, more than 85 per cent of social media chat about the England keeper turned negative. According to brand experts Brandtix, such mistakes harm a players social value to brands. With that in mind, weve put together a winners and losers XI - first up, lets take a look at those who attracted the most criticism on social media... Joe Hart - England - Goalkeeper Joe Hart took responsibility after Englands defeat by Iceland Hart endured a nightmare tournament and it was reflected on Twitter and Facebook. More than 60 per cent of all social discussion about Hart was negative, with a big spike during Englands elimination to Iceland.Martin Skrtel - Slovakia - Defender Martin Skrtel captained Slovakia at Euro 2016 Skrtel had an up-and-down season at Liverpool and it didnt get much better in France as Slovakia were unceremoniously dumped out by Germany in the last 16. From a marketing perspective, Skrtels value dropped five per cent during Euro 2016 and he is the least valuable player in this XI.Sergio Ramos - Spain - Defender Sergio Ramos and Andres Iniesta (L) acknowledge the crowd after Spains 2-0 defeat to Italy that saw them exit Euro 2016 Tweets and comments about the Real Madrid star peaked during Spains group-stage decider against Croatia when Ramos saw his weak penalty saved by Danijel Subasic. Unsurprisingly, his spot-kick was panned.Chris Smalling - England - Defender Chris Smalling (right) partnered Gary Cahill in all four of Englands Euro 2016 matches Smalling didnt do much wrong individually, but as part of Englands defence, did little to enhance his reputation. More than three-quarters of social media discussion about Smalling was negative during Euro 2016.David Alaba - Austria - Defender David Alaba failed to help Austria qualify out of Group F It was a tournament to forget for the Bayern Munich man as Austria failed to live up to expectations in Group F. As the poster boy for his country, Alaba bore the brunt of the blame and his brand value has decreased five per cent.Arda Turan - Turkey - Midfield Arda Turan was booed by his own fans after Turkeys opening loss to Croatia Like Alaba, Barcelona playmaker Turan carried the hopes of his nation, and like Alaba, he flopped badly. According to Brandtix, the value of Turans social brand dropped eight per cent over the course of Euro 2016 - the most of any midfielder.Marouane Fellaini - Belgium - Midfield Marouane Fellaini was dropped after Belgiums loss to Italy in their opening Euro 2016 match A polarising figure before the tournament, Fellaini did little to endear himself to Belgium supporters and was dropped by manager Marc Wilmots after their defeat to Italy. Two-thirds of tweets and comments about Fellaini were negative.Thomas Muller - Germany - Midfield Thomas Muller failed to score at the tournament The 2014 World Cup Golden Boot winner was expected to spearhead Germanys trophy tilt, but failed to net in France and looked a shadow of the player we saw in Brazil. The social media reaction was swift; Muller has lost 10 per cent of his brand value and 60 per cent of all chatter was negative.Raheem Sterling - England - Midfield Raheem Sterling struggled to find his best form at the competition Sterling was pilloried on social media for his performance against Wales in the group stage, with a petition started to bring him home early. It may have been tongue-in-cheek, but Sterlings disastrous tournament has seen the Man City star drop out of the clubs top 10 most valuable players.Harry Kane - England - Forward Harry Kane also failed to score at Euro 2016 The Premier League top scorer failed to net once for England and his set-piece taking prompted plenty of criticism too. In fact, tweets and comments about Kane generated more negative sentiment than the much-maligned Sterling.Zlatan Ibrahimovic - Sweden - Forward Zlatan Ibrahimovic retired from Sweden duty after his countrys elimination Hes one of the biggest names in world football and still boasts one of the largest social media followings, but Ibrahimovic flattered to deceive in France. Swedens group-stage exit combined with Zlatans international retirement saw his brand value dip seven per cent, although his subsequent move to Manchester United should see that recover. Stats of Euro 2016 Euro 2016 stats: The best of the numbers from France Seven players from the Euro 2016 final feature in the biggest winners XI, while theres also room for a couple of Welsh heroes… Hugo Lloris - France - Goalkeeper Hugo Lloris captained France to the final Outstanding as host nation France reached the final, Lloris won plenty of praise on social media for his performances. But the overall value of his brand remains lower than rivals David de Gea and Gianluigi Buffon because the Frenchman does not have an official Twitter or Facebook account.Pepe - Portugal - Defender Pepe returned to Portugals starting XI in the final after overcoming a thigh injury His reputation means hes more often the subject of social media ridicule, but Pepe earned respect after an impressive display in the final against France. It caps quite a year for the double European champion, who won the Champions League at club level in May before Euro 2016 at international level. Only Cristiano Ronaldo has a more valuable brand than Pepe among Portugal players. Why Portugal deserve it Portugal win Euro 2016: Fernando Santoss men are worthy winners Laurent Koscielny - France - Defender Laurent Koscielny is now Arsenals fourth most valuable player, according to Brandtix Koscielny was steady throughout the tournament, with fan discussion about the Arsenal defender overwhelmingly positive (70 per cent). At Arsenal, only Mesut Ozil, Petr Cech and Alexis Sanchez are more valuable to brands than Koscielny.Leonardo Bonucci - Italy - Defender Leonardo Bonucci saw his social media following grow rapidly during the tournament Only Buffon is more popular than Bonucci in the Italy squad now thanks to the defenders meteoric social media rise - he gained 10 per cent of his entire social media following in the space of the month-long competition.Neil Taylor - Wales - Defender Neil Taylor was one of Wales stars as they reached the semi-finals Bonuccis follower count has exploded, but not quite on the level of Wales defender Neil Taylor. Hes gained 25 per cent of his entire following since the start of the competition, and was the most praised defender on social media (76 per cent of comments positive).Moussa Sissoko - France - Midfield Moussa Sissoko made the most of his opportunity in the final Its amazing what one performance can do. The Newcastle midfielder was Frances stand-out player in their final defeat to Portugal, and hes now the third most valuable Frenchman behind Paul Pogba and Blaise Matuidi. No wonder Newcastle want £35m for him.Renato Sanches - Portugal - Midfield Renato Sanches was named Young Player of the Tournament The Young Player of the Tournament has seen his follower count skyrocket over the last month, and having become the youngest player to reach a European Championship final, hes hit the global stage. A string of impressive displays by the teenager saw him finish the competition as they most widely praised midfielder on social media (70 per cent of comments positive).Aaron Ramsey - Wales - Midfield Aaron Ramsey was named in UEFAs Team of the Tournament The Wales midfielder was arguably more crucial to his nations progress than talisman Gareth Bale, and his absence in the semi-final against Portugal was keenly felt. More than two-thirds of social media conversations about Ramsey were positive, and only Ozil is more valuable player in the Arsenal squad.Paul Pogba - France - Midfield Paul Pogba is now the worlds most marketable midfielder It ended in crushing disappointment, but in terms of name recognition, Pogba enjoyed a spectacular month. He is the face of a global Adidas campaign as well as the France national team, plus a £100m target for Man Utd. Add it all up and Pogba is now the worlds most valuable midfielder.Gareth Bale - Wales - Forward Gareth Bale was instrumental in Wales progress Bale has gained three million followers since June 10, second only to Cristiano Ronaldo in terms of volume. A starring role for Wales meant the Real Madrid forward was the third most marketable player at the tournament, behind Ronaldo and host nation golden boy Antoine Griezmann.Antoine Griezmann - France - Forward Antoine Griezmann saw his social media popularity skyrocket in the space of a week The Euro 2016 Golden Boot and Player of the Tournament winner gained a remarkable 1.6 million followers in the space of seven days up to the final. Four goals against Iceland and Germany propelled that surge, although his final ended on a sour note. Having starred in the Champions League final at club level and Euro 2016 on home soil, Griezmann has increased his entire social fan base by 40 per cent since May.To get more information on Brandtix, follow them on Twitter (@BrandtixSports) or visit their website, brandtix.com Also See: Ronaldos new legacy? WhoScoreds team of Euro 2016 Why Portugal deserve it Stats of Euro 2016 Cheap Vikings Jerseys Authentic . Rookie Marek Mazanec made 39 saves for his first NHL victory and the Predators beat the Chicago Blackhawks 7-2 Saturday night. Cheap Minnesota Vikings Jerseys . The Ravens werent about to let it happen again. Carleton picked up its fourth straight national mens basketball title, and 10th in the last 12 years, with a 79-67 victory over its crosstown rival on Sunday. http://www.cheapvikingsjerseyselite.com/. 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